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AMB Rural & Commercial Ltd

Latest News! 

Stay up to date with the latest news, industry updates and practical advice from AMB Rural & Commercial Ltd. Here you’ll find announcements, risk guidance, and information relevant to rural and commercial businesses across the South West and beyond.

Two men talking while walking through a dairy farm, with cattle in the background.
Two people shaking hands inside a dairy farm, representing support and partnership with farmers.
Insurance professional walking through a dairy farm, with cattle and farm buildings in the background.

How insurers can support farmers facing mental strain

​Press Release / June 2026 

The latest Insurance Post Podcast explores the growing mental health challenges facing the UK farming community and the role insurers, brokers and loss adjusters can play in supporting vulnerable customers.   

Chris Hurst, director of agriculture at Intact, and Alan Tate-Smith, founder of AMB Rural and Commercial, kick off the discussion by outlining the financial, regulatory and emotional pressures


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Farm advisor discussing paperwork with farmer in farmyard
Farmer wearing protective clothing and gloves walking beside a commercial farm vehicle.
Close-up of a metal farm gate latch and locking mechanism, highlighting a potential farm safety risk.

The biggest risk on a farm is often the farmer themselves

​Press Release / June 2026 

Agriculture is statistically the most dangerous industry in Great Britain, and yet the people who run farms remain among the most underinsured assets on them.


According to figures published by the Health and Safety Executive in July 2025, the fatal injury rate in agriculture is 22 times higher than the all-industries average. The sector accounts for approximately one per cent of the UK workforce but around 20 per cent of all workplace fatalities. And 65% of those deaths over the five years to 2024 were to self-employed workers, the very people most likely to be running a family farm with no formal safety net beneath them. (Health and Safety Executive, Fatal Injuries in Agriculture, Forestry and Fishing in Great Britain, July 2025.)

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Farm advisor discussing paperwork with farmer in farmyard
Farmer checking newborn lambs during lambing season
Livestock feed buckets and equipment in a farmyard

Lambing: 5 tips for you and your business

​Press Release / March 2026 

AMB Rural and Commercial Ltd launches on 1 March 2026, providing tailored insurance solutions for rural and commercial businesses across the South West and beyond. Founded by Alan Tate-Smith, the business is built on clear advice, personal service and long-term relationships with clients.

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Alan Tate-Smith of AMB Rural and Commercial Ltd visiting a dairy farm ahead of the business launch in Devon.

AMB Rural and Commercial Ltd Launches, Offering Advice-Led Insurance for rural businesses
​Press Release / February 2026 

AMB Rural and Commercial Ltd launches on 1 March 2026, providing tailored insurance solutions for rural and commercial businesses across the South West and beyond. Founded by Alan Tate-Smith, the business is built on clear advice, personal service and long-term relationships with clients.

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